Design of custom neon sign, main menu board and shop window print.

For the Rolls Bros. rolled ice cream store in Pasáž U Stýblů (near Wenceslas Square, Prague) I designed and prepared print data for a custom neon sign, variable magnetic menu board and incentive Instagram inspired shop window print.

Rolls Bros: Rolled ice cream parlor

Disciplines

custom signage
print
art-direction

Client

Rolls Bros.

Collaboration

Freelance

Year

2020

Variable magnetic menu board

The variable magnetic menu board can change every day depending on what ingredients are available at the store. The design works with simple inscriptions using the brands’ font and icons of the ingredients. The customer can thus prepare his own, custom-mixed combo of rolled ice cream.

Instagram-Worthy Incentive Window Print

The simple shop window print invites Instagram lovers for rolled ice cream. Embracing the popular Instagram culture, I have used the power of visually appealing social media aesthetics and infused it into the shop window design, transforming it into a go-to destination for Instagrammers seeking their next picture-perfect dessert.